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The Truth About Search engines - Part 1

The Myths:

  • You can be on the search engines top 10 list.
  • All you have to do is get a web site on the internet and sales will just start happening.
  • Once you submit to the search engines, then thousands of visitors will swarm to your web site.
  • You can pay someone $99 a month to market your site.

The Truth about Search Engines

Search Engines are not everything that they profess to be. They are certainly not the traffic producers that you have been told they are. Search engines are important, but they should only be a small part of your marketing efforts. You need to be able to submit to them, then forget them.

How are you going to beat out the other 3,000,000,000 (3 billion) web pages on the internet? Your web site is in competition, for a top listing, with every one of them. What do you have that they don't? You are not going to beat them all!

There are no tricks that allow you, as a Web Site owner or webmaster, to ensure that your pages appear at the top of the search engine's query result lists. If someone had figured out a way to influence the search engines and was using it, don't you think the search engines would find out and correct the problem? These are robots we're dealing with. Could they possibly look at grammar? Spelling? Frequency of word use? They are able to tell if you have used repetitious keywords. I designed and wrote the code for the Zeus internet robot, I know the tricks.

Now don't misunderstand me here, I'm not saying there aren't professional web marketers out there that can't influence the search engine query results. There are but they have spent years to learn their craft and have 1000s of hours of experience. I'm saying that kind of service and experience isn't available to most of us webmasters trying to grab just a little piece of the traffic for ourselves. Even if we could find experts like that, we probably couldn't afford them.

Stay clear of those marketers who only know how to submit your website over and over again. There is more to marketing than submitting. Honest web marketers will design a complete program that would be different than anyone else's plan. It would be specialized to your website and your needs. Just as real-world businesses might need salespeople, magazine ads or perhaps sales counters, others might need only a catalog. Websites are the same as those real-world businesses except in this new world of the internet we don't even know what we need and have to rely on the expert advice of others.

Building a lot of properly constructed web pages and having dozens of reciprocal links is the secret; not repeating keywords, resubmitting to a 1,000 link pages, resubmitting monthly or making extra fake pages. Spend your time and energy in giving the robots what they want. Prove to them your website is worth putting at the front of the pack.

If you have a lot of links to your web site, the robots will find you faster and more often, as they travel the Internet. They will spider your pages more often and they will believe your site is more popular than the others. This will also automatically submit your pages to search engines, with you never having to do that chore again, once you have the reciprocal links pointing to you. This will put you near the top of their listings.

Two simple concepts for your web site's success.

  1. Create traffic to your site
  2. Have content to make them come back

Four Steps to get visitors to your site:

  • Build a lot of properly constructed Web Pages using GOOD keywords.
  • Submit them to the search engines correctly.
  • Check that they are in the search engines WHEN they should be.
  • Get as many Reciprocal Links as possible!
The Truth About Search engines - Part 2
Content has been reprinted with permission of the author.
First appeared in http://www.cyber-robotics.com
1999-2000 David Notestine, all rights remain with author.