How to Market Your
Website by Creating a Web Presence - Part 4
OK, so what happens now? You have the roads
or signs pointing to your shop or website, content to make
them return again and again, traffic from the search engines
which everyone always wanted. Is this what it’s all about.
Not even close, it’s just started :-) The opportunities of
your Link Directory has become a strategic trust. One you
can always rely on to continue driving you traffic AND
opportunities. This is your motivation to continue. Roads to
your site are what open these opportunities. You have to be
able to see these as opportunities as opportunities, which
is hard to do without common sense
After a few days, weeks or
months, these strategic opportunities will come along.
Someone is going to email you with a great idea, a
partnership or something that will benefit both of you. The
basic strategic alliance is the reciprocal link partnership.
You’ll try it and if it works and both parties are
benefiting, then you have another strategic alliance and
after time a strategic trust when you learn to trust each
other. It’s not just reciprocal links, as the more diverse
kinds of trusts you have, the closer to your website’s
goals you will become. You are now partners and as you grow
so do they and vice versa.
What is a web presence?
It’s all of the above and more. Visitors are flowing to
you and opportunities are happening. It explodes somewhere
along the way and you become noticed by the powerful people
in your field. Now everyone wants to be involved with you
and your website. You can’t stop it now, even if you
wanted to. Instead of a steady logarithmic growth it becomes
explosive geometric growth.
In the beginning, all new
websites are like opening real-world businesses in the worst
business location in the world. No one knows your website is
even there. What do you do first? You get a telephone so you
can get listed in the phone book. After applying and waiting
a few months, your listing appears in the white pages. You
expect visitors to call but they don’t. That’s because
you relied on a passive listing in the phone book. A
business won’t make it from such a small amount of
traffic. You don’t spend all your time trying to increase
your visitors from the phone book listing so why do it with
the search engines. Do some active marketing and go out and
get your visitors. Search engines are nothing more than
phone listings in the phone book.
Aha you say, let’s get a
yellow page ad or in web terms, lets start paying for our
click-thrus from the search engines. Notice the analogy
between the phone books and the search engines. Cyber-robotics.com
is in the top three listings for every keyword phrase we
could think of, pertaining to reciprocal link marketing. It
accounts for 4% of our sales. Scary isn’t it? We own all
the keywords and phrases we want, on 75% of the search
engine queries on the net, and we only get a handful of
visitors and sales from them. It does pay for itself and
makes us a little money. If there is one lesson to learn
about the search engines, it’s quit thinking so much about
the search engines and get out there and market yourself and
your website.
The key to being
successful on the net is creating a web presence. Creating
your own luck and making those opportunities happen is how
you become a web presence.
One of our first Zeus
Internet Marketing Robot users once said:
“Well, my friend...all
these encounters would NOT have been possible if it were NOT
for Zeus!!!! I've
left out many ‘untold stories’ which happened on account
of me dispatching the notification letter…Again, without
Zeus...or something like Zeus...the generation of this kind
of ‘activity’, ‘connection’, ‘interface’, etc.,
WOULD NOT BE POSSIBLE!!!!!!
I'm telling you this as and aside from the generation
of ‘traffic/links'...there's REALLY ‘things that
happen’ which are FAR more important as a result of using
Zeus. "
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to Market Your Website by Creating a Web Presence - Part
3
Content has been reprinted with permission of the author.
First appeared in http://www.cyber-robotics.com
© 1999-2000 David Notestine, all rights remain with author.
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