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How to Market Your Website by Creating a Web Presence Part 1

By David Notestine, Creator of the Zeus Internet Marketing Robot.

Have you been worried about the dot-com crash and the future of your website?

Internet commerce is supposed to reach 5 trillion dollars by the year 2005 with over 1 billion global users, 15% of the world's population! This is a 70% compounded annual growth rate from the approximately 350 billion that was spent in the year 2000. That is what I call opportunity.

Even though the Internet dot-com crash has wiped out a lot of web businesses, and the US economy is a little stagnate, Internet usage is experiencing an explosive growth. The dot-com people who received the venture capitol money and then mis-spent it, are gone, or in the process of leaving.

The Internet crash really doesn't influence those of us who have smaller websites and didn't go after the big bucks borrowing millions of dollars. Our sales at Cyber-robotics.com are still growing at the same rate as before the crash. The crash just leveled the playing field for everyone again, just like it used to be in the early days of the net. If you make your money selling Internet advertising, then you may have a tough road ahead.

To compete in today's Internet market place, you must turn your website into a web presence. A web presence is about creating web opportunities, by expanding your luck base; this will attract strategic alliances, hopefully that become strategic trusts.

Marketing your business, on the web, is basically the same as marketing any real-world business. Most businesses in the real world take years to build. It doesn't happen overnight. Years of hard work and luck, contribute to the success of all businesses. Marketing is something most of us small business owners have to do ourselves, as we can't afford to pay someone to market for us. It takes a lot of effort and time to do it correctly. The same especially holds true for web businesses.

If you use the following simple instructions, in marketing your website, you will be successful. All my websites are successful and I have had a hand in helping others create this same success for many hundreds of websites. During the creation of Zeus over the last 4 years, I have watched many websites become successful and their webmasters have shared their stories with me. Every one of their success stories involves creating the web presence I am explaining now.

All business growth consists of opportunities that come along and business owners that hopefully see them as such and then take advantage.

To attract these opportunities, is the key to success, and is a combination of luck, hard work and common sense. Smart business managers expand on this luck base in various ways. In the real world, contacting people and telling them about your product, telephone solicitations, advertising, being in the phone book are all ways to expand your luck base. Giving your customers free information to induce word of mouth, being nice, having a good support area are other ways of expanding a luck base to create opportunities for good luck to happen to you. The ways of expanding your luck base is as diverse as the number of different kinds of businesses. Good luck leads to creating a buying customer or the formation of strategic alliances with others in your field.

Once you start forming strategic alliances with other web or business entities, your business starts to become a presence. Once a true web presence, you become one of the centers of attention or perhaps even THE center of attention for your industry. The new opportunities this creates mean more money.

The key is: from the beginning, look for the opportunities that expand your business. Plan on continuing through the life of your business to increase your luck base and attract opportunities. Some of these opportunities will turn into strategic alliances with others. These, over time, can become strategic trusts, each helping the other, reach their goals through mutual growth. As you grow, they grow and as they grow, you grow. In time every successful business, whether web world or real world, consist of these strategic alliances. You then become a presence or a force that people come to, so they can grow with you. This is what all business is about.

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How to Market Your Website by Creating a Web Presence - Part 2>>
Content has been reprinted with permission of the author.
First appeared in http://www.cyber-robotics.com
1999-2000 David Notestine, all rights remain with author.